HotPads Media Kit 2008[1]

2008 advertising media kit about us The Internet’s Premier Real Estate Portal HotPads makes it easier for people to find their next home. HotPads.com features a one of a kind map-based housing search engine, which allows consumers to browse a wide variety of homes and apartments starting with real estate’s most important attribute: location. In just two years, HotPads has grown to become one of the largest real estate sites on the web with over 130,000 active rental listings and two million homes for sale (including nationwide foreclosures.) The site’s surging viral growth comes from great press, word-of-mouth and shared applications on sites like Google and Facebook. HotPads is not a map mash-up. HotPads works with property owners and managers to list on the site for free so shoppers can view the most homes possible. Users can also learn about new areas with articles, demographic maps and points of interest like schools and mass transit. Who You Reach with HotPads Visitors to HotPads are typically young, college educated, web-savvy consumers planning a move in the next 90 days. What our Visitors Crave Movers need to make important buying decisions before they move and right after they’ve settled in. Some of the things they need are:         Why HotPads is Unique No other real estate website works like HotPads to provide visitors and advertisers key features including:     Phone and Internet access Cable and satellite TV service Bank accounts, mortgages and credit cards Furniture and housewares Insurance Moving and storage Transportation and parking Grocery and retail locations A proprietary mapping interface A database of current listings that is unrivaled in scope and detail Creative sponsorship options The chance for select retailers, restaurants, banks and others to insert their locations directly onto HotPads maps alongside the housing listings. Call or email Darrell Pierre, Director of Business Development dpierre@hotpads.com 202.232.1581 hotpads.com Targeting Customers on HotPads You want the highest ROI for your ad dollars, and HotPads lets you reach a specific customer base in several ways. HotPads caters to a defined demographic group; younger, motivated buyers engaged in a very particular behavior: looking for their next new house, condo or apartment. The narrow scope of HotPads lets you target your customers in the context of the moving experience. Naturally, HotPads can target ads to specific geographic areas. And since HotPads knows the cost of the houses or apartments viewed by our users, advertisers can target their customers by income tier as well. The Buzz on HotPads.com It’s easy to see why HotPads.com has quickly become one of the fastest growing real estate websites. Our one of a kind map-based search tool, Buy vs. Rent portal and other features have caught the interest of national media outlets including: A Major Player With its innovative user interface and dynamic content, HotPads is widely recognized as an industry leader in the housing market. Websites like Yahoo and Google look to HotPads to help power their search portals with automated feeds of high quality real estate content. Call or email Darrell Pierre, Director of Business Development dpierre@hotpads.com 202.232.1581 audience The HotPads.com User Advertising on HotPads lets you reach millions of new customers who are typically:       HotPads Visitor Statistics Young (18-44 years old) Single College educated Without children 60% female, 40% male Exclusive to HotPads What Our Users Say about HotPads Quotes from our users: “HotPads really helped me in my move to Washington, DC. Your site is very cool.” Amazing Growth Since its launch in the fall of 2005, HotPads.com has become one of the fastest growing real estate sites. Unique visitor traffic on HotPads has increased by an astounding 15x during the last year. HotPads has the visitor traffic to serve the largest ROS campaigns or target specific users at precise locations. Source: Google Analytics Call or email Darrell Pierre, Director of Business Development dpierre@hotpads.com 202.232.1581 full banner ads Maximum Exposure for your Company’s Brand Message The full banner display ad gives your company the highest page placement and best visibility on HotPads. This ad unit is shown on all property search pages of HotPads.com. You can tailor your campaign to reach all of HotPads’ visitors or target users by specific geographic criteria including state, zip code, and Designated Market Area. Full Banner (468x60) Call or email Darrell Pierre, Director of Business Development dpierre@hotpads.com 202.232.1581 property detail ads Reach the Most Motivated Housing Seekers Wide skyscraper and leaderboard ad units appear on the Listing Detail pages of HotPads.com. These are displayed when a user has found an interesting property and has asked to view additional details like photos and pricing. Wide Skyscraper (160x600) Leaderboard (728x90) Call or email Darrell Pierre, Director of Business Development dpierre@hotpads.com 202.232.1581 map insertion ads Beyond Banner Ads A distinctive HotPads feature, map insertion ads are the most powerful way to get your company’s name, logo and locations in front of our audience during their housing search. These are the most powerful and exclusive advertising opportunities we offer. Full Banner (468x60) Your Location in HotPads Maps Call or email Darrell Pierre, Director of Business Development dpierre@hotpads.com 202.232.1581 special requests Creating the best real estate site on the Internet is our business. Creative advertising is yours. HotPads.com is the Internet’s freshest take on housing search. Our rapid growth and loyal audience base is a testament to our out of the box thinking and ability to give our visitors a fun and easy search experience unlike anything they have used before. The team at HotPads applies this same forward thinking to our work with clients in the online advertising community. As Internet advertising matures, and more companies make their presence known online, sophisticated media buyers continue to look for new ways to stand out from the crowd. If you have any ideas, suggestions or proposals for original marketing initiatives involving HotPads, we want to hear them. HotPads is open to all manner of innovative marketing partnerships including, but not limited to:        Email sponsorships Contest sponsorships Home Buyers Guide, Renters Guide and Movers Guide sponsorships Insurance Center and Home Loan Center sponsorships Surround session advertising Joint press releases and announcements Surveys and research HotPads looks to be your best partner in the online world. Please don’t hesitate to call or email us with any questions you may have. Call or email Darrell Pierre, Director of Business Development dpierre@hotpads.com 202.232.1581 ad specs Advertising on HotPads.com To ensure that HotPads remains the most fun and engaging housing search engine, the following terms and conditions apply to all advertisers on HotPads. Display Dimensions (w x h): Full Banner (468 x 60) Wide Skyscraper (160 x 600) Leaderboard (728 x 90) Other Specifications  Approved file formats: JPG, GIF, PNG, HTML, Flash 5.0 or higher, JavaScript, Shockwave  Max file size: 50KB  Alt text: 50 characters maximum (incl. spaces)  Streaming media: Audio and video must be user-initiated and include readily visible button or link to end play  Looping animation: 15 second limit (unlimited loops)  Rich media alternates: Creative must be accompanied by GIF or JPG  Expanding ads: Expansion must be user-initiated  Banner Expansion: Full Banner must expand down  Wide Skyscraper expansion: Wide Skyscraper must expand right  Redirects: All ad clicks that transfer user to a new web page must open in new browser window  Submission deadline: 72 hours prior to ad start All advertising must be clearly identifiable as such and must not imitate the look and feel of HotPads.com Call or email Darrell Pierre, Director of Business Development dpierre@hotpads.com 202.232.1581 Published April 15, 2008